Hatfield created a shoe, the Air Jordan VII with many
similarities with the previous Air Jordan model. What
was unique with the VII's was that they used some of the
Nike Huarache technology to create a AJ VII that really
stuck to your foot. What also made you either frown or
smile was the fact that the visible air sole, the Nike
Air logo and the yellowing soles all were gone.
When
Michael Jordan went to the Olympics with the Dream Team,
Nike released a special Olympic color combo of the Air
Jordan VII 's. This model also featured Jordan's Olympic
jersey number, 9 which made it very special since all of
the previous Air Jordan models that featured his jersey
number had always been either stitched or printed with
the number 23.
The Air Jordan VII was one of the first models that
really caused the customers and collectors to take a
stand. Some people straight up hated it and others loved
it more than any previous model.
Sure, taste is individual and previous models had
also been met with criticism but nothing as obvious as
with the Air Jordan VII 's. Who knows, this might have
been due to the fact that Jordan's popularity was huge
by now and that AJ's now were exported to all four
corners of the globe making the customers a greater
number than before.
Ever since the Air Jordan VII's taking a stand when
it comes to the design has been a lot more obvious and
we've always seen distinct pro and con divisions within
the circle of customers.
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