When it came to commercials Nike went on with Mars
Blackmon (Spike Lee) and came up with the famous
Can/Can't tv commercial. Spike Lee seriously liked these
Air Jordan IV shoes personally and gave them some extra
promotion in his movie "Do The Right Thing".
A classic
scene for all Air Jordan fans is when one of the persons
in the movie gets his brand new AJ IV' s scuffed by a
bicycle rider and flips out about it, places his shoe
upon a fire-hydrant and cleans it with a toothbrush.
When the Air Jordan IV 's were retro'd 1999 in
white/black and black/cement grey it was crazy. Stores
sold out after a few hours and everyone seemed to want a
pair. As you can see a totally different approach to
when the Air Jordan I's, Air Jordan II's and Air Jordan
III's were first retroed.
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